mosellegreen:

When the United States started to get concerned about litter in the 1950s, the American Can Company and other corporations financed a “Keep America Beautiful” campaign to divert attention from the fact that they were manufacturing enormous quantities of cheap, disposable, and profitable packaging, putting the blame instead on individuals for being litterbugs. Willpower-based moral accusations are among the easiest to sling.

WOW.

Against Willpower – Issue 45: Power – Nautilus