mosellegreen:

When the United States started to get concerned about litter in the 1950s, the American Can Company and other corporations financed a “Keep America Beautiful” campaign to divert attention from the fact that they were manufacturing enormous quantities of cheap, disposable, and profitable packaging, putting the blame instead on individuals for being litterbugs. Willpower-based moral accusations are among the easiest to sling.

WOW.

Thought my new solarpunk pals would find this of interest. Especially as it’s a parallel to a post I reblogged the other day about how children in Arizona are taught to take quick showers to conserve water while millions of gallons of water are used to grow grass for the golf courses.

Against Willpower – Issue 45: Power – Nautilus

(via https://www.youtube.com/watch?v=ROW9F-c0kIQ)

18-year-old Boyan Slat combines environmentalism, entrepreneurism and technology to tackle global issues of sustainability. After diving in Greece, and coming across more plastic bags than fish, he wondered; “why can’t we clean this up?”

While still being on secondary school, he then decided to dedicate half a year of research to understand plastic pollution and the problems associated with cleaning it up.
This ultimately led to his passive clean-up concept, which he presented at TEDxDelft 2012.
Working to prove the feasibility of his concept, Boyan Slat currently gives lead to a team of approximately 50 people, and temporarily quit his Aerospace Engineering study to completely focus his efforts on The Ocean Cleanup.

The progress of The Ocean Cleanup can be followed through www.theoceancleanup.com, www.facebook.com/TheOceanCleanup, as well as www.twitter.com/TheOceanCleanup.